I'm Adryan, a senior product designer worth your trust.
- Senior IC
- Mini PM
- Team Lead
- Traveler
- SCUBA Diver
A 100% human being/ designer figuring out how humanity and AI coexist to build a better civilization. Currently in tech, involved in end-to-end SaaS development: actively discovering problems, formulating strategy, and crafting practical solutions.
In my free time, you may find me tinkering with stuff, exploring rural Japan, or capturing the beauty of underwater life.
My expertise
UX / Product design & management
Making users happier, and businesses more profitable since 2013. I sit comfortably between disciplines: tech, creative, and operations.
Brand design
Designing visual identity systems since 2011, featuring corporate rebranding programs that span from research → strategy → execution. Mentored by Nico A. Pranoto from KookKing Design.
Communication design
I turn complex information into clear & effective visual communication with a high level of detail.
Contributing to core metrics
I'm experienced in these domains:
What I bring to the table
Product strategy & direction
Evaluate ideas, flows, and feature requests from both user & business sides. What to build first, which one we need to compromise, and why.
Defining requirements
Turn ambiguous ideas or situations into structured, actionable requirements with clear scope, edge cases, priorities, and consequences.
Dev collaboration
Assist with feature logic and implementation detail up front, reducing development time greatly (especially with the existence of AI).
Project management
Take ownership in every project and make sure things are delivered correctly, shipped in time, and get fixed.
AI-augmented workflow
Actively utilizing AI across research, ideation, analysis, and prototyping. The human thinking stays intact and critical.
My journey so far
and let's solve your problems.
Senior UX / Product Designer
Piktochart - a ThriveCart Company (US) · Remote
Design and product partner across a multi-product B2B SaaS environment, operating as a hybrid designer-PM. Led end-to-end work across Editors, Dashboard, AI App, and Asset Library, while mentoring UX designers. Runner up winner at internal team hackathon.
Senior Product Designer
StaffAny Pte. Ltd. (Singapore) · Remote
Workforce management SaaS, Series A. Product-market fit research and validation for the Indonesia region; acquisition flows, onboarding, and feature design with PMs and engineering.
Senior Product Designer
Jaya Agung Tech · Jakarta
Founding design team member at a software consultancy. Led UX research and design across enterprise client projects, co-led business analysis, and established design standards.
Independent Design Consultant
Jakarta
25+ end-to-end projects across branding, UX, digital products, and communication design; working directly with founders and stakeholders in various industries: fintech, property, manufacturing, automotive, etc.
Co-founder & Designer
Pet Societies · Jakarta
Co-founded an early-stage B2C startup. Built MVPs through research & rapid iteration cycles and established relationships with business vendors.
Associate Design Manager
Tanoto Foundation · Jakarta
Led creative/ communication design projects across digital campaigns, editorials, and education-based programs for a global philanthropy organization.
Art Director
Growmint Digital Agency · Jakarta
Led creative team across UI/UX, and digital campaign work. Managed design execution and mentored junior & mid-level designers in a fast-paced agency environment.
UI / UX Designer
The Jakarta Post Digital · Jakarta
Contributed to the redesign and expansion of digital news products; close collaboration with engineering and editorial teams.
Branding Designer
(Cocinero) design kitchen · Jakarta
Contributed to all stages of the branding process: research, strategy, design, and production.
Design Intern
ibrand & Alcatel·Lucent · Jakarta
Supported senior designers on visual design developments and learned corporate teamwork.
Except for the natural world, if you look at everything you have ever loved, hated, used, or purchased…, it was all designed and made by human beings.